īusinesses recognize innovativeness as a driving factor for business growth to maintain a competitive advantage in the market and as more likely to offer unique benefits to customers. From a business perspective, the establishment of a deep understanding within a team of targeted users is one of the important components of DT methodology. ![]() From a designer’s or a human–computer interaction designer’s perspective, this methodology incorporates ideation and creative process attributes, such as empathy for the user, and methods including rapid prototyping and abductive reasoning. A large number of design methods and tools facilitate the DT process and support fostering innovations in teams, consisting of both designers and non-designers. The DT’s ability to solve more complex problems, so-called wicked problems, has designated it in the business milieu as a promising approach for innovation. Innovation increases when all three perspectives are addressed. The DT is regarded as a system of three overlapping spaces, in which viability refers to the business perspective of DT, desirability reflects the user’s perspective, and feasibility encompasses the technology perspective. ![]() Design Thinking (DT) has attracted the interest of both scholarly and practitioner literature because of the applicability of design methods for promoting innovation and the applicability of DT across many areas, such as in business.
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